The Relationship between Social Media Advertisement Towards Customer Purchase Intention: A Case Study of Projekmommy.co Product

Abstract

The commercial climate for online business changed as an outcome of the growth of small medium enterprise (SME). Because of the digitalization of modern society, consumer attention has shifted away from conventional purchasing behaviors. This study investigates, within the framework of Projekmommy.co, the impact of social media advertising towards customers purchase intention. A total of 200 questionnaires have been distributed to people located in Putrajaya. This research aims to examine correlation between social media advertisement towards customer purchase intention. The findings showed a substantial positive correlation between social media advertisement towards purchase intentions.