The Relationship Between Airport Image, National Identity and Passenger Delight: Case Study of Kuching International Airport

Authors

  • Ahmad Syakir Kadimin Department of Commerce, Politeknik Mukah, KM 7.5 Jalan Oya, 96400 Mukah, Sarawak, Malaysia Author
  • Mohamad Shafiq Mohamed Nasaruddin Department of Commerce, Politeknik Mukah, KM 7.5 Jalan Oya, 96400 Mukah, Sarawak, Malaysia Author
  • Mohd Sahrir Md Yusuf Department of Commerce, Politeknik Mukah, KM 7.5 Jalan Oya, 96400 Mukah, Sarawak, Malaysia Author

Keywords:

Passengers delight, international airport, airport image

Abstract

The need for air travel influences the development of new tourist destinations and types of tourism. The airport sector has constantly witnessed growth in the tourism and transportation sectors. This study investigates at Kuching International Airport to see how national identity and airport image affect passenger delight. 200 questionnaires were distributed to both local and international travellers at Kuching International Airport. The major data analysis approach was Hierarchical Moderated Regression. The findings revealed a substantial positive association between national identity and airport image in terms of passenger delight.

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Published

2025-07-03

Issue

Vol. 1 (2024): Proceeding Of International Conference on Engineering, Technology & Social Science (ICETSS) 2024

Section

Articles

How to Cite

The Relationship Between Airport Image, National Identity and Passenger Delight: Case Study of Kuching International Airport. (2025). Proceeding Of International Conference on Engineering, Technology & Social Science (ICETSS), 1, 189-194. https://icetss.pmu.edu.my/index.php/icetss2024/article/view/66